In strength sports, numbers tell only half the story. The real battle—the one that separates the extraordinary from the average—happens long before an athlete ever touches a barbell or stone. At the 2024 LIFT ON Strongman® China’s Strongest, the crowd watched Phridin step up to the final event: the 170kg Atlas Stone. A weight that tests not just physical power, but willpower. A weight that doesn’t care how tired you are, how sore your hands feel, or how many times you’ve failed.
He attempted the lift.
Failed.
Tried again.
Failed.
Most people would stop there.
But Strongman isn’t “most people.”
The Psychology of the Third Attempt
The third attempt in Strongman is special. It’s where logic ends and instinct begins. Where the body protests but the mind pushes harder. Where the athlete asks themselves a simple question:
“Do I believe I can do this?”
For Phridin, the answer was yes.
He stepped up again—not because he was sure he would succeed, but because quitting wasn’t an option. In Strongman, belief is its own kind of strength. It keeps you moving when your legs shake and your lungs burn. It makes 170kg feel just heavy enough to challenge you, but never heavy enough to break you.
The crowd held its breath.
He set his grip.
He pulled.
And this time, the stone moved.
Strongman: More Than Muscle
People often assume the strongest athletes have the strongest bodies. And while that’s partly true, the deeper truth is this:
Sometimes the strongest muscle is your conviction.
Strength comes from discipline, from repetition, from showing up even when your body says “no.” It comes from believing that every rep, every attempt, every failure is shaping you into something more resilient.
Strongman teaches you that you don’t have to get it right the first time.
Or the second.
You just have to keep going.
Train With the Same Confidence
Great equipment won’t give you the mindset—but it will let you train with confidence, protect your joints, and help you push your limits safely.
🔥 Gear Featured in This Performance
LIFT ON Strongman Knee Sleeves – 7mm Neoprene Support for Heavy Lifting & Strongman Training
Built for stone loading, yoke, squats, and every moment where your knees carry more than your bodyweight alone.
• 7mm premium neoprene
• Max support & warmth
• Zero-slip competition fit
• Strongman-approved durability
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If Phridin’s third attempt taught us anything, it’s this:
Strength grows where belief meets action.
Train with focus. Train with intention.
And equip yourself like an athlete who refuses to quit.
Shop the featured gear and start building your strongest version today. 💪
